Markov Model for Online Multi-Channel Attribution
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Documentation for package ‘ChannelAttribution’ version 2.0.7
Help Pages
| ChannelAttribution-package | Markov Model for Online Multi-Channel Attribution |
| auto_markov_model | Automatic Markov Model. |
| ChannelAttribution | Markov Model for Online Multi-Channel Attribution |
| choose_order | Choose order for Markov model. |
| Data | Customer journeys data. |
| heuristic_models | Heuristic models for the online attribution problem. |
| markov_model | Markov model for the online attribution problem. |
| transition_matrix | Transition matrix. |