A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.
| Version: | 0.2.0 |
| Suggests: | testthat (≥ 3.0.0) |
| Published: | 2024-01-10 |
| DOI: | 10.32614/CRAN.package.LiftTest |
| Author: | Wanjun Liu [aut, cre] |
| Maintainer: | Wanjun Liu <waliu at linkedin.com> |
| License: | GPL (≥ 3) |
| NeedsCompilation: | no |
| CRAN checks: | LiftTest results |
| Reference manual: | LiftTest.html , LiftTest.pdf |
| Package source: | LiftTest_0.2.0.tar.gz |
| Windows binaries: | r-devel: LiftTest_0.2.0.zip, r-release: LiftTest_0.2.0.zip, r-oldrel: LiftTest_0.2.0.zip |
| macOS binaries: | r-release (arm64): LiftTest_0.2.0.tgz, r-oldrel (arm64): LiftTest_0.2.0.tgz, r-release (x86_64): LiftTest_0.2.0.tgz, r-oldrel (x86_64): LiftTest_0.2.0.tgz |
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