LiftTest: A Bootstrap Proportion Test for Brand Lift Testing
A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in
Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.
Version: |
0.2.0 |
Suggests: |
testthat (≥ 3.0.0) |
Published: |
2024-01-10 |
Author: |
Wanjun Liu [aut, cre] |
Maintainer: |
Wanjun Liu <waliu at linkedin.com> |
License: |
GPL (≥ 3) |
NeedsCompilation: |
no |
CRAN checks: |
LiftTest results |
Documentation:
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